Property Analysis
 

An effective marketing plan considers the opportunities and challenges of the property. Oftentimes, these components lead directly to marketing themes, which will be the backbone of the marketing plan. A comprehensive marketing plan is vital to ensure a rapid lease-up of the property. The components to this marketing plan will include the following:

• Review the building blueprints, floor plans, mechanical systems, parking areas, security systems, fire prevention systems, ceiling heights and other pertinent information.

• Review tenant work letter and provide specifics related to present market standards.

• Review a sample lease to become familiar with all legal aspects of tenant negotiations.

• Meet with all parties involved in the handling of the property to ensure not only a smooth communication network, but to also coordinate an overall marketing plan.

At the Wm. M. Hotchkiss Company, an integral part of our management task is developing increased business for clients. Our team works to fulfill income-generating marketing and leasing objectives for both tenants and lessors. We are committed to the long-term, multi-faceted process of improving a property’s overall profit potential.

Based on the results of an in-depth analysis that considers current market conditions and trends, our team identifies potential users for each property. This first step facilitates the design of a solid marketing strategy, which is implemented by our leasing specialists.

...We Take a Pro-Active Role...

At the Wm. M. Hotchkiss Company, we take a pro-active role to ensure that the marketing strategy conceived for each property will maximize that property’s income potential. Our hands-on approach, coupled with excellent client relations, consistently leads to high levels of occupancy and income satisfaction.

This thorough understanding of leasing, allows us to work for clients on “both sides”. When acting as a tenant agent, we are also able to search the market well beyond our own portfolio, to secure business space wherever needed.

Wm. M. Hotchkiss Realty lists for sale all types of commercial and residential properties. We will take the time to fully familiarize ourselves with the asset and then use this knowledge to properly market its attributes.

We are also able to represent buyers of all types when procuring residential and commercial real estate. Whether a novice or a seasoned investor, we will take the time to understand your goals and support them with our market knowledge. This equation will help us to assist you every step of the way in procuring real estate that exceeds your personal and/or professional needs.